Insights

Data Quality & Catalog Management

Best practices, cost analyses, and strategic guidance for managing entertainment catalog data at scale.

Apple TV Delivery: Rights & Pricing CSV vs the `.itmsp` Metadata Package

Apple ships two distinct templates to movie partners and they are not interchangeable. One is a 31-column CSV for bulk rights/pricing updates. The other is a full XML metadata package for first-time delivery. Here is what is in each, when to use which, and how they connect.

Apr 29, 2026 · 10 min